Cyber Watch Committee (Inc.) is actively addressing the growing threat of online scams and cybercrime in Vanuatu through targeted digital awareness campaigns. Our work focuses on educating the public, exposing scams, and preventing financial loss across communities.

Proven Reach and Impact

Our recent Facebook campaigns demonstrate significant national-level impact:

• Over 1.8 million total views across campaigns

• More than 500,000 people reached

• Individual campaigns reaching up to 84,000+ people

• High-performing video content achieving 486,000+ views and 50,000+ full video plays

These figures show that our content is reaching a large portion of Vanuatu’s online population and successfully capturing attention.

Effectiveness of Approach

Our campaigns are effective because they are:

• Locally relevant – focused on real scams affecting Ni-Vanuatu

• Easy to understand – simple messaging for all literacy levels

• Highly shareable – designed for Facebook and mobile users

• Action-oriented – encouraging reporting and awareness

Video-based scam alerts have proven especially powerful, generating the highest engagement and retention.

Cost Efficiency

Our campaigns demonstrate strong value for money:

• High reach achieved with relatively low daily ad spend

• Cost-effective awareness at scale

• Ability to reach tens of thousands of people per campaign

This makes Cyber Watch a highly efficient platform for delivering public safety messaging.

The Need for Funding

Despite strong results, demand for awareness is increasing as scams continue to target Vanuatu communities.

Funding is needed to:

• Expand campaign reach to rural and underserved areas

• Increase production of high-quality videos and media content

• Strengthen monitoring and reporting of scam activity

• Improve community engagement and response systems

• Support volunteers and operational capacity

Expected Outcomes

With additional funding, Cyber Watch will:

• Reduce financial losses from scams through early awareness

• Strengthen national cyber safety knowledge

• Build a community-driven reporting network

• Support government and partners in cyber risk mitigation

Conclusion

Cyber Watch Committee (Inc.) has already demonstrated its ability to deliver large-scale, cost-effective public awareness campaigns with measurable impact.

With additional support, we can significantly expand our reach and strengthen protection for communities across Vanuatu.

Investing in Cyber Watch is investing in the safety, security, and resilience of Vanuatu’s people.